Monday, 30 Jul 2018

Why Starbucks Australia is failing

An interesting article in Gizmodo about the failure (so far) of Starbucks in Australia. It appears my fellow countrymen appreciate good coffee and won't pay more for the weak, sugary, milky stuff they sell in bucket sized cups at Starbucks.

So proud to call myself Australian after watching this - they nail it about the cafe culture, good coffee can be found easily in the large cities, and once you drink good coffee there's no going back.

Personally I like a double shot espresso, no milk, no sugar, with a nice rich crema.

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