Saturday, 14 Jun 2014
John Gruber at Daring Fireball has written a great piece on the “New Apple” under Tim Cook.
“Only Apple” has been Tim Cook’s closing mantra for the last few Apple keynotes.
Is this true, though? Is Apple the only company that can do this? I think it’s inarguable that they’re the only company that is doing it, but Cook is saying they’re the only company that can.
I’ve been thinking about this for two weeks. Who else is even a maybe? I’d say it’s a short list: Microsoft, Google, Amazon, and Samsung. And I’d divide that short list into halves — the close maybes (Microsoft and Google) and the not-so-close maybes (Amazon and Samsung).
Worth a read, as usual Gruber nails it with some astute observations on some of the subtle and not-so-subtle changes in Apple since Tim Cook took charge.