The coming years are set to be more somber for the South Korean tech giant, as it is forced to slash prices and accept lower margins at its mobile division in order to see off competition from rivals including China’s Huawei Technologies Co Ltd and Xiaomi Inc in the mid-to-low end of the market.
Samsung has done very well selling Android phones, but what puzzles me is they still appear focused on competing with Apple. Their bigger threat is from Android phone rivals that are lower priced with almost the same level of quality. A large part of the market already know if they want an iOS or an Android device, unfortunately for Samsung they aren’t the only option when it comes to Android