In less than 24 hours, Apple’s 2014 World Wide Developers Conference (WWDC) kicks off. Here’s a great summary of the past ten years of WWDC keynotes by Harry McCracken:

Sure, consumers are watching, and Apple hopes that they’re dazzled. But WWDC keynotes are usually the least gadget-centric events which Apple holds, and even though people who covet new Apple products pay close attention, they’re not the primary audience.

One of the things I find most interesting about this article is seeing the almost exponential rise of Apple’s share price over those ten years. Starting at $16.25 in 2004 and peaking at $576.16 in 2012 (and currently $633 pre-WWDC 2014), it’s remarkable that the company continues to attract so much negative criticism from analysts.

Considering most Apple keynotes happen at around 2am here in Brisbane, I’ll be catching up on it a few hours later.