Thursday, 26 May 2016

Android's lack of direction is helping Apple

Apple Insider has a detailed analysis of Google I/O 2016 and the lack of focus currently affecting the Android platform.

Rather than focusing on the incremental innovation needed to win back the attention of enterprise users and premium consumers, Google’s vision for Android this year has again leapt in new directions which appear even less attainable. Android’s scattered, imitative strategies du jour are resulting in a platform that looks a lot like Apple’s–albeit the very unsuccessful Apple of the mid 90s.

Although the article does lean heavily in Apple’s favour and could be dismissed as pure fanboism, it does make some good points. To me it hoighlights how the race between Apple and Google to control the mobile space is almost tortoise and hare-like in its progress.